What is freemium might you ask?
‘Free’ is one of the sweetest words to our ears. The words free and premium joined together are two great words mixed into one. The definition of freemium according to Wikipedia.com is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for proprietary features, functionality, or virtual goods. We all know that wireless service costs money, so the answer is simple, let’s give our customers what they want, FREE DATA.
The holiday season is here once again! The cold weather, egg nog, holiday cheer and last but not least, holiday shopping. During the holiday season the little kiosks at the mall, filled parking structures, and crowded shopping centers can be overwhelming. We cringe every time there is a long checkout line or the gift we’ve had our eye on is sold out. That’s why we’ve geared our wireless internet offerings to be a one-stop-shop. We sell easy to use and affordable mobile hotspots (and wireless plans!), for the perfect gift to give the techie in your life.
Get a Mobile Hotspot with Free Data
We are ready to go with a range of cell phones fully stocked, competitive deals, and our customer service team there to help. Then we realized something: there were about five other cell phone stores in the neighborhood and all of them are similar.
So, what makes us different compared to other wireless service providers? There is wireless store after wireless store, afterall, with the same “special” deals, right next to each other.
And we are among the wireless service providers who have set-up our own shop alongside the others.
So we came up with a plan
We decided to make our first freemium offer: 1GB of free Forever Data℠ with a purchase of a data plan and mobile hotspot. Forever Data℠ is the industry’s first data solution to provide mobile data service without an expiration date as long as the customer remains active within the most recent 60 days. This freemium offer is available for a limited time, while consumers get to enjoy up to 1 GB of free Forever Data℠.
1 GB of data allows consumers to send up to 20,000 emails, view up to 5,000 web pages, post 10,000 social media updates, or listen to over 30 hours of music.
We are excited to make this our first freemium deal because we know our customers need internet on the go, especially around the holidays.
A mobile hotspot and 1GB of data is the perfect match for those who need internet services on the go, want to use the latest mobiles apps, or are even planning a vacation! We created this deal to give our customers access to wifi connections anywhere they are, and to help provide this wireless service at an affordable price. We hope our freemium deal helps with using resources such as online banking, shopping online, or even searching for free movies online! A mobile hotspot device is perfect for people who are always on the go, especially the ones who are driving a food truck, and constantly traveling from place to place. ;)
“Connectivity is key” said by Nathan Johnson, Chairman of TruConnect.
“This deal is one of the many upcoming promotions we have planned. The idea is for our customers to get a taste of how Forever Data℠ works without locking themselves into a long-term plan” said Darren Levy, VP of E-Commerce. “We’re going to deliver more deals and plans for accessible wifi that will best suit our customers’ usage needs,” Levy adds.
If you’re trying to understand our approach to freemium, you need to know a little more about our company history. First, there are some things people assume about TruConnect that are simply not true. For one, we are not a startup. We have the benefit of many years, making – and learning from our mistakes. Some people think we’re a startup because they didn’t know us until late 2014.
Now, they see our ads popping up everywhere (at least in the city of Los Angeles), and they think we’re a startup. Nope, we’ve been around since the late 90’s, but originally were called Telscape. We’re just a small but growing, unique company that supplies affordable Pay As You Go wireless services along with cheap internet connections and portable wifi solutions.
And we have big plans for the future.
We brainstorm everyday to make our products and services both reliable and cutting edge for our customers. With budget-conscious customers in mind, we decided to throw in some free data around the holidays with this new freemium offer…so everyone can stay connected.